Adidas or Adios-gas?

Tonight’s highly anticipated Into The Metaverse NFT mint from leading sports brand Adidas left brand ambassadors and NFT collectors alike in a rut of disappointment.

Adidas - Into The Metaverse

Just 19 minutes into the Early Access Mint following a storm of vehement tweets, Adidas acknowledged their technological flaw and rapidly responded tweeting “Early access is not closed but minting has been paused while the developers investigate issues with Mutant Ape Yacht Club not being able to mint.”

Of the total 30,000 limited edition collaborative NFTs available, 20,000 were allocated to holders of the Adidas Originals POAP, gmoney, POAPs, Pixel Vault, Bore Ape Yacht Club and Mutant Ape Yacht Club NFTs; however, the confidential wallet snapshot taken on December 14th confirming owners of the above NFTs and preventing last minute trading seemingly didn’t register the Mutant Ape Yacht Club holders.

For those of you new to NFTs, community is at the forefront of a projects success and although a technological hiccup won’t hinder Adidas real world business, it will certainly leave a sour taste in the metaverse communities mouths. Not only were Mutant Ape Yacht Club holders unable to mint whilst they sat and watched the exclusive 20,000 available mints dwindle, other collaborative NFT holders found themselves out of pocket having lost gas fees when the project paused.

You see, when you process a transaction on the Ethereum blockchain there’s a fee associated referred to as gas which can fluctuate anywhere from a couple of bucks to a couple of hundred bucks, hence the growingly defaming online Twitter community. It’s great to see globally recognised transnational corporations like Adidas fully immersing themselves in the metaverse and moving with the digital times, although this just highlights that even market leaders don’t always get it right.

That being said, swift appeasing tweets from Adidas stating "for those of you who lost gas fees, we are gathering your details and will reimburse you" appear to have pacified passionate fanatics who now wait for the Early Access mint to reopen. As for many sleep starved onlookers waiting to jump on the public mint, who knows how much longer it will take for developers to rectify the issue.

With a buy in of just 0.2 ETH and a current floor price of 0.63 ETH on OpenSea (at time of publishing) I'm certainly not going to hit the pillow anytime soon. I guess it's time to brew another coffee, say a little prayer in hope for sniping one or two and patiently wait for what is set to be one of the biggest NFT drops of 2021, happy minting everyone.


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